Market-leading leisure travel specialist consolidates onto unified technology platform to streamline operations across nine international markets.
04-May-2011: Worldwide market-leader in integrated cruise and leisure experiences ICE has completed a consolidation of its sales and back office technology by deploying the Dolphin travel platform across Europe.
Deployment of the platform has provided 130 ICE sales and admin staff with access to a fully integrated Dolphin reservation and booking management system. The new technology will support the company’s operations across nine European markets including the UK, Germany, France and Spain.
The move builds upon Dolphin Dynamics’ longstanding technology partnership with RCI Europe and the transfer of RCI’s European travel services operations to ICE. As part of this transfer, ICE have chosen to extend the deployment of Dolphin from ICE’s UK and Italian travel operations to now also support ICE’s wider European sales and fulfilment activities. With the roll-out of the Dolphin technology forming part of an ICE initiative to standardise sales and operational activities internationally.
The new system roll-out has also encompassed a migration to Dolphin’s hosted service, whereby the maintenance and management of ICE’s technology platform is now outsourced to the travel technology supplier. This enables ICE to focus on its core travel-related activities whilst benefitting from state of the art hardware provision and software deployment in a purpose built data centre fully managed by Dolphin Dynamics.
Warren Joy, SVP & Chief Operating Officer at ICE commented, “Implementing a single sales and back-office solution has significantly streamlined our European business operations - whilst helping us to consistently provide the highest levels of service expected by our discerning customer base. After reviewing our existing technology suppliers, along with alternative options, we concluded that the extension of RCI’s longstanding successful relationship with Dolphin Dynamics would be the most effective way to meet our business objectives”.
Roberto Da Re, President at Dolphin Dynamics added, “Our technology partnership with ICE across a number of different markets clearly highlights the adaptability of the Dolphin travel platform. We are enabling companies with a multinational presence to replace regional legacy systems with a single integrated sales and management solution, thereby significantly reducing their support and operational overheads.”