Simplexity Travel Case Study
Launched in November 2011 with a client base almost wholly in the entertainment industry, the company soon began to branch out, managing the travel arrangements for football clubs and blue-chip companies.
Today 80% of Simplexity Travel’s business is corporate-based while 15% is high end leisure. The remaining 5% is events industry-based.
As the company grew, the team found it increasingly challenging to handle multiple bookings. Additionally, invoicing was becoming equally problematic as this was looked after by just one person through SAGE, a system that didn’t integrate with the back-office system and GDSs.
Simplexity Travel quickly realised action was needed. The team compared a few back-office systems, and also considered developing its own software, but in the end took the decision to work with Dolphin Dynamics.
At that time, Dolphin Dynamics was mainly developing software for leisure travel agents, but was slowly tapping into the corporate market. For Simplexity Travel therefore it was a good fit. The deciding factor was the ability to integrate its back-office processes with SAGE by adopting Dolphin.
With the Dolphin back-office system, invoicing has become a far simpler process for Simplexity Travel. At the same time, having access to insightful business reports really helps the team understand how its own business is doing.
Dolphin Dynamics allowed growth by eliminating manual invoicing
Mark Smith, Head of Business Development at Simplexity Travel says, “We had reached a point when we really wanted to grow our business. However, this really would have been hampered had we continued using manual invoicing.”