North America Travel Service started in 1977 as a specialist division of Kennedy Travel (Yorkshire) Ltd in Barnsley. The owners saw that there was potential for long haul holidays and having operated a North America desk within the Barnsley shop, they made the decision to open the first branded North America Travel Service shop in Leeds. From that initial North America desk, North America Travel Service has grown into an important industry player with offices in Leeds, Nottingham, Barnsley, Manchester, Fleet and Edinburgh selling tailor made holidays to the USA and Canada to consumers as well as via travel agents. They also handle business travel accounts across a variety of industries as well as media companies.
Data needed to be stored centrally
North America Travel Service was one of the first agencies to adopt Sabre as a GDS in the North of England. Flights, rental cars and some hotels were booked through Sabre, while the rest had to be booked over the phone or via fax. Costings were done on excel sheets, paper files were used for storage of booking information and documents were produced from Sabre. They were using a back-office system called ADS for accountancy but had no central management system. As they grew it became impossible to manage all their data stored in various locations and the need for one central system became essential.
A system that fits all aspects of the business
They considered a few options but eventually turned to Dolphin because of the nature of their business. The company has a number of different divisions – a tour operation, a flight-only consolidator, a corporate travel department and a leisure retail division. The new system had to be one that satisfied all these aspects of the business and Dolphin fit that requirement.