There are many travel companies that don’t have even the slightest idea about their business other than that they know which products they sell. Tracking and analysing business processes, customer trends and booking patterns as well as knowing which products sell and which ones don't is key to identify obstacles as well as opportunities. However, for many travel companies getting an insight into their business processes and analysing them is not a straightforward process in itself.
One of the most significant obstacles to progress for a travel company is the fact that business data sets are unreliable or incomplete. Many travel companies are bogged down by a limited visibility into what is going on within their business because they do their costings manually in excel and store their booking information in paper files. Others are using a legacy system that requires a lot of manual and time consuming data input. Whether it is paper files or a legacy system, either of these can result in travel agents not putting the correct figures into bookings or forgetting to put in the correct information all together.
Additionally, the data that is available is not easy to extract because it sits in different databases within the business. Perhaps it is even managed by different people and maintained in various formats so compiling and analysing it is a massive undertaking.
As travel companies grow and branch out, it becomes a nightmare to manage the data as it will not just be stored in different databases, but also in various physical locations.
Automation is the answer. By adopting a centralised reporting system, travel businesses will find that their data is more accurate and easier to obtain so reporting on enquiries, quotes and bookings and measuring ROI will be a breeze.