Admittedly it will be virtually impossible to turn the time wasters into holiday bookers as they’re not looking to purchase, but some customers that claim to be lookers could easily be turned into customers. Here’s how to reel them in.
Know your customers
Spending time on searching for a holiday that the customer ends up booking elsewhere, is annoying. So if you can’t beat the competitor on price, you could attempt to beat them on service. This becomes easier with the help of technology. With a CRM system you can easily organise your clients’ details in neat individual profiles and store and track their preferences and spending patterns. Having access to this type of information makes it easier to personalise your customers touchpoints throughout the buying funnel. A personalised booking experience is more likely to tun the lookers into bookers allowing you to build a loyal customer base.
If various sales staff have been dealing with a particular customer or booking, CRM technology makes it easier to track what was previously discussed, which makes the entire booking experience become seamless. Not only will this make life easier for your sales consultants, but your potential customer will feel valued.
Customer-related data stored in the CRM system helps your marketing team analyse and even anticipate the needs of customers with the right messaging and at the right time, making sure you and your products stay top of mind.
Be available online
Internet bookings are still on the rise and holiday bookers expect to be able to shop online. Setting up a website for your travel company allows your customers easy access to your products outside of your shop opening hours. It also allows you to assist multiple customers at the same time so they don’t have to wait their turn.