Choosing the travel technology solution that’s right for your business can be like separating the wheat from the chaff. If you’re not sure which one to go for, here are some cool features your new booking system should have.
GDPR compliancy is not going to go away, so make sure your travel booking system is GDPR proof and can help you safely store customer data and track your customers' marketing consent. It should also allow you to show your customers what type of data you hold of them and you should be able to easily erase this data should they request this.
A task list is another cool feature to look out for as it will make your and your sales staff's lives a lot easier. A task list can be used to set automatic reminders to follow-up on quotes issued, check the status of a booking or to chase payments that are due. It’s great way to automate the workflow processes of the front and back office as action items that need attention automatically appear in the task list of the relevant person or department. The booking flow will be smoother so travel consultants can focus on what is more important; your customers.
Make sure the travel technology solution you’re looking at has a centralised reporting functionality. Your data will be more accurate and easier to obtain, which will make it a lot easier to run reports on number of enquiries, quotes and bookings. Additionally , you will be able to spot sales trends and gain useful insights into which processes are paying off and which ones aren’t so measuring ROI will be a breeze.
Talking to your customers and knowing what makes them tick is key to running a successful travel business. A robust travel technology solution that incorporates a CRM functionality allows you to keep your client and prospect database organised allowing you to keep your leads warm, your customers happy and your sales team more efficient.
Being able to create bespoke documents with your company’s logo will give your business that extra wow-factor. It’s worth checking whether the travel technology solution you’re thinking of adopting offers this functionality as personalisation of your letters and travel documents will also increase your brand awareness.