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One of the biggest challenges when digitally transforming a business is changing people’s mindset. Of course, the actual process of adopting systems or software that automate your business processes is a vital part of the transformation project, but having a team of passionate and mission-driven people on board, is a step closer to success. 

In most cases, failed digital transformations aren’t the result of the technology itself, but they’re usually the result of cultural and organisational obstacles within the business that are encountered during the transformation process. Here are a few examples.


Fear of change

There are many companies that know that digital transformation is vital to move forward, but they aren’t automating out of fear. Key is to think about what you will gain and to forget the things you think you will be losing. Knowing what similar travel companies and competitors are doing in terms of digital automation will help to get some insight into what it actually means to digitally transform a business. Additionally, it's vital when adopting any kind of software, the tech partner of choice should suit the company's needs as that will make the automation process a lot smoother.


Lack of budget

For many travel companies this will be the number 1 reason for senior management not to go down the road of digital transformation. While the initial fees for rolling out software, license fees, project management, hiring extra temporary staff, training staff, etc. can indeed be a considerable investment, most of these costs are just that, initial costs. And once your system is up and running these will be reduced to monthly licence fees only. Also, bear in mind that automation will increase employees’ productivity and efficiency saving the company a lot of time and money. Most likely, senior management will like the sound of that.  


Lack of staff support

Employees need to understand that the digital transformation of the company will not just benefit the business, but also them. Workers can become attached to the status quo with little enthusiasm for even the slightest of changes, stopping a business from moving forward. Making them understand that their tasks will indeed change for the better and that the new technology is going to make their jobs easier, will make them see that transformation is a good thing. Once they know that they will have time to concentrate on more rewarding activities instead of boring, repetitive tasks, they'll be the loudest advocates of digital transformation.


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