With Thomas Cook failing earlier this year many felt that the package holiday was not going to be around much longer, however it looks like that's not the case. In fact, some say that 2020 will be a great year for the package holiday.
Having said that, the 7-14 day traditional package holiday including the meet and great at the airport by a rep with a clipboard, isn’t what we’re talking about here. Nowadays travellers like to be in control of their trips so the classic package holiday seems to have been taken over by the dynamically packaged holiday where travellers mix and match the components themselves allowing them more flexibility while benefiting from the lower prices and ease of the classic package holiday. They don’t want to be restricted by travel dates and prefer to choose when they set out on their holidays and how long they stay. They want to be able to choose their hotel and how to get around as well as the excursions and sightseeing trips.
Also, with the introduction of the Package Travel and Linked Travel Arrangements Regulations last year and the collapse of several travel companies in recent months, will motivate many travellers to book their holidays as a package rather than loose components in order to protect their holiday payments.
The travel industry has seen growth in the luxury all-inclusive sector as well as an increase in the demand for experiences and many travel companies are responding to these trends by investing in travel booking and management software that allows them to offer a more personalised service to their customers. It also allows them to broaden their product offerings and increase conversion rates as a result.
The traveller of today prefers a holiday that offers freedom, variety at competitive prices and as long as they do the package holiday isn’t going to go away any time soon.